When you think of fast food, brands like McDonalds and Burger King might pop into your head.
Now think of your own brand. Do you think it’s top of mind for people when they think of your industry?
Creating a brand is a process that requires more than a good name and a good logo. In this guest blog post for Branding Value Now, Brad Farris writes about some steps you can take to create a greater awareness about your brand.
Read Brad’s post here.